Performance Overview
Relevant performance campaigns will increase the ROI tremendously.
Performance Overview
Performance marketing is an important segment of Internet marketing. It can be mutually beneficial for publishing and advertising partners, whether they cooperate via advertising networks such as AdReactor or via a direct relationship. So how does it work?

The publisher provides traffic to his advertising partner and is only paid when a sale occurs or a lead is generated. So unlike traditional publishing where publishers are paid on an impression (CPM) or click (CPC) basis, performance publishers are only paid for completed transactions. That brings us to dynamic targeting, dynamic ads and excellent optimization algorythms of our system, which ensures the most relevant ads always reach the consumer most likely to be interested into the product.

More about the capabilities of our targeting technology can be found in the Targeting Section of our website.
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