It all started just after the dot com bubble burst. Most ad networks at the time would either go bankrupt, not pay, or not be accepting new applications. With some background in the ad industry, a team of friends has decided to create an ad network from scratch and that is how AdReactor was born. The idea was to make fast and on time payments to publishers and provide value to advertisers.
Introduction of Automatic Optimization
New Publisher Interface, Refer-A-Friend Program
Anti AdBlock Solution, Responsive Banners, Retargeting
AJAX Tags, Real Time Bidding (RTB)
Header Bidding, DSPs, SSPs